South China Morning Post: Luxury Brands Get Creative In China

September, 18, 2022

As in the rest of the world, the metaverse is generating marketing buzz in China. Unlike the rest of the world, it does not allow metaverse activities that involve cryptocurrency or trading in non-fungible tokens (NFTs). Yet brands are still finding ways to be creative in the developing arena.

Luxury brands communicated and engaged with the metaverse to connect with young generations who might become future clients, said Laure Charpentier, principal at global consultancy Oliver Wyman’s Paris office, adding: “The young in China are even more digital and digitally social than anywhere else.”

Read the full article on: South China Morning Post