CNBC: Airline Food Trends – Premium Menu May Attract Premium Customers

Steve Walsh comments for CNBC on how the increase of food variety and quality can attract premium customers. Better in-flight menus can boost a carrier’s image and help to bring more high-paying travelers on board.

Because of “the incentive to win those premium class passengers, the incentive to spend more money [on food] is high,” says Steve Walsh, partner in transportation and services practice.

Read the article here.