Consultancy: Will Australia Soon See The Emergence Of A Local SuperApp?

Organisations in Australia – particularly those in the financial services, telecom and energy sectors – should be thinking now about the emergence of local SuperApps, according to Oliver Wyman.

Recently, the analysts from the global management consultancy have asked the question – is Australia ripe for the emergence of a local ‘SuperApp’?

Aggregating multiple services across different sectors into a single platform, such SuperApps have risen to dominance across a number of Asia’s leading economies over the past decade, including Grab, Gojek, Wechat and Alipay in Singapore, Indonesia and China.

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