Xinhua News: Feature - How Does "Double Eleven" Spark Shopping Boom In Hong Kong?
November 10, 2021
It's time for Hong Kong's annual shopping craze as this year's "Double Eleven" shopping festival kicks off on Thursday. Online shopping has become a rising trend in Hong Kong, a city renowned as "shoppers' paradise." Under the pandemic, the market penetration rate of Hong Kong's e-commerce recorded a five-percent increase compared to pre-pandemic levels. "This change in the mode of shopping is closely related to the COVID-19 pandemic," said Katie Sham, Principal of Retail and Consumer Goods at Oliver Wyman.
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