fDi Intelligence: Students' Online Rush Fuels Demand For Edtechs

Education technology firms are among the few scaling up during the pandemic. “The peak in demand we are seeing is because of this special situation, but conversion numbers from free to paid in the tutoring industry will be low, below 10%,” says Claudia Wang, a Shanghai-based partner at Oliver Wyman. “The same is true for the K12 space. It will [affect] some of the perception and behaviour of some parents, but a relatively small part.”

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