Shanghai Daily: Munchie Manufacturers Mount Makeovers Amid Changes Of Demand
Jun 17, 2020
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Snacks, which have always been a popular part of the eating scene in China, became a welcome indulgence when coronavirus kept restless residents at home, which has opened new opportunities for snack vendors. “The effect of the pandemic is to accelerate growth of snacks with health and wellness benefits and also to create a market for those who prefer smaller snack packs to control their dietary intake,” said Chen Wen, a principal at consultancy firm Oliver Wyman. Besides, online snack brands need to beef up their offline operations to increase efficiency and improve the shopper experience and build up more loyal customers, he adds.
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