Shanghai Daily: Munchie Manufacturers Mount Makeovers Amid Changes Of Demand

Jun 17, 2020

Editor's note: Oliver Wyman is monitoring the COVID events in real time and we have compiled resources to help our clients and the industries they serve. Please continue to monitor the Oliver Wyman Coronavirus hub for updates.

Snacks, which have always been a popular part of the eating scene in China, became a welcome indulgence when coronavirus kept restless residents at home, which has opened new opportunities for snack vendors. “The effect of the pandemic is to accelerate growth of snacks with health and wellness benefits and also to create a market for those who prefer smaller snack packs to control their dietary intake,” said Chen Wen, a principal at consultancy firm Oliver Wyman. Besides, online snack brands need to beef up their offline operations to increase efficiency and improve the shopper experience and build up more loyal customers, he adds. 

Read the entire story, please click here.