CGTN: Audio-streaming Sites Fight For Young Customers On Children’s Day
Jun 1, 2020
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Children’s Day is not only a happy day for kids but also for the online platforms that have been selling educational content for them during the coronavirus pandemic. “They do see young children market is a blue ocean for them. Right now, there aren't a lot of sizable players. We are now seeing Generation Y and Generation Z become new parents. In their generation, they grew up attending a lot of enrichment classes. So, when they have children, especially second children, they are more than willing to spend a lot of money on a lot of content,” said Claudia Wang, partner of Oliver Wyman.
Watch the full interview here.