Ahold Delhaize To Enter Strategic Collaboration With Oliver Wyman To Strengthen Merchandizing Capabilities Of Its European Brands

Jun 23, 2020

Zaandam, the Netherlands - Ahold Delhaize announced that it has entered a strategic collaboration with Oliver Wyman to further strengthen the merchandising capabilities of its European brands in the areas of assortment optimization, pricing and promotions, by deploying Oliver Wyman’s Retail Elements tool suite.

Retail Elements by Oliver Wyman is a suite of digital solutions that embed actionable analytics in workflows, allowing the Ahold Delhaize brands in Europe to make better and faster decisions on their assortments, pricing and promotions, freeing up time to serve customers and promote innovation.

“This is an important step as we leverage our scale to develop and share capabilities across Europe, enabling each brand to serve their customers in the best possible way,” said Wouter Kolk, CEO of Ahold Delhaize Europe & Indonesia. “Oliver Wyman brings deep retail expertise and its digital solutions enable us to make the best merchandising decisions. With this collaboration, the brands will enhance choice and value for our customers across Europe and it also allows us to attract new talent.”

The collaboration builds on a long relation between Ahold Delhaize and Oliver Wyman. The relationship between the two companies in Europe started with the successful implementation of the assortment optimization tool at Albert Heijn in Netherlands and was expanded to Delhaize Belgium more recently. Additionally, Albert Heijn and Oliver Wyman in 2019 jointly developed a pricing tool which is now being rolled out across all categories, to further build its pricing capabilities.

“We are excited about further strengthening our relationship with Ahold Delhaize and supporting them with their ambitious capability agenda,” said Coen de Vuijst, partner with Oliver Wyman’s Amsterdam office. “It is a pleasure to be collaborating with the talented European and brand teams of Ahold Delhaize and we are looking forward to the journey ahead of us.”


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About Ahold Delhaize

Ahold Delhaize is one of the world’s largest food retail groups and a leader in both supermarkets and e-Commerce. Its family of great, local brands serves 54 million customers each week in Europe, the United States, and Indonesia. Together, these brands employ 380,000 associates in 6,967 grocery and specialty stores and include the top online retailer in the Benelux and the leading online grocers in the Benelux and the United States. Ahold Delhaize brands are at the forefront of sustainable retailing, sourcing responsibly, supporting local communities and helping customers make healthier choices. Headquartered in Zaandam, the Netherlands, Ahold Delhaize is listed on the Euronext Amsterdam and Brussels stock exchanges and its American Depositary Receipts are traded on the over-the-counter market in the U.S. and quoted on the OTCQX International marketplace. For more information, please visit www.aholddelhaize.com.

About Oliver Wyman

Oliver Wyman is a global leader in management consulting. With offices in 60 cities across 29 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, data & analytics and organization transformation. The firm has more than 5,000 professionals around the world who work with clients to optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities. Oliver Wyman is a wholly owned subsidiary of Marsh & McLennan Companies [NYSE: MMC]. For more information, visit www.oliverwyman.com . Follow Oliver Wyman on Twitter @OliverWyman.

About Retail Elements

The Retail Elements suite is a fully supported and maintained software-as-a-service offering of Oliver Wyman’s Retail and Consumer practice in collaboration with Oliver Wyman Digital.