Financial Times: Shoppers want a hassle-free experience
Feb 19, 2018
Dr Alister French, a Principal in our Retail Practice in London, has been published in the Financial Times refuting a claim in a previous article (Three dystopian ideas for better living through technology) that supermarkets deliberately confuse customers with their store layout.
Citing his 10+ years working with supermarkets around the world, Dr French highlights how these businesses are in fierce competition and will rarely do anything that irritates customers, like making their stores harder to navigate.
To read the entire article, please click here (subscription required).