Insights

Medical Magnetism

Learning the formula for building the kind of loyalty that keeps consumers coming back

Intelligent branding engages customers and keeps them coming back for more. Independence Blue Cross and Oliver Wyman explain how a valuable experience draws customers in, and keeps them there.


Authors

  • Helen Leis, Partner, Health & Life Sciences, Oliver Wyman
  • Paula Sunshine,  Senior Vice President and Chief Marketing Executive, Independence Blue Cross

Medical Magnetism


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