It's fairly simple for consumers to find the cheapest gas in town or the lowest price on a consumer good, thanks to Amazon's price-comparision platform. But what about when consumers are shopping for healthcare services like an MRI or cancer care?
As healthcare pricing transparency increases, certain services will become increasingly “shoppable" for consumers. And the shoppability of those services will influence hospitals’ pricing across the board.
The below infographic lays out five different types of hospital services and the expected progression of competitive pricing across these service lines.
Bryce Bach Partner, Health and Life Sciences, Oliver Wyman