Wall Street Journal: Joern Buss on E-Commerce and Cars
May 16, 2020
Will you buy your next car online? Even before COVID, surveys suggested that consumers disliked the haggling and paperwork traditionally involved in buying new wheels—possibly with good reason.
Dealerships often make their margins less by selling cars -- than by selling add-ons -- during the lengthy car-buying process, says Joern Buss, a partner in the automotive practice of consultancy Oliver Wyman.
To read the entire Heard on the Street Column titled E-Commerce Is Finally Coming to Cars, please click here. (subscription needed)