The Times: Why Retailers Must Adopt The Subscription Pricing Model
January 07, 2019
The Times explored how the subscription pricing model has become a competitive advantage for many retailers, and how it could revolutionize the industry.
Retail partner Duncan Brewer explained: "Traditional retailers have been reluctant to opt for any kind of subscription pricing model. They are terrified it will reduce footfall and turn off customers. But many of the online players have shown how powerful a tool it can be in driving customer loyalty, and spending."
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