Utility Customers Want Innovation

In Germany, a survey finds consumers look for utilities with inventive products

Traditional energy suppliers in Germany are under increasing pressure from energy efficiency measures.

Unless energy suppliers and municipal utilities take action, their earnings could decline by as much as $11 billion by 2025, according to our forecast. In order to explore potential new sources of income, Oliver Wyman surveyed 800 households and conducted 100 interviews to learn what new and innovative products energy customers might be interested in buying from utilities.

To see the full version of this article, please open the pdf below.

Source: Oliver Wyman analysis

About Authors

Thomas Fritz is a Düsseldorf-based partner in Oliver Wyman’s Energy practice, Dennis Manteuffel is a Munich-based engagement manager in Oliver Wyman’s Energy practice, and Joerg Staeglich is a Munich-based partner in Oliver Wyman’s Energy practice.

Utility Customers Want Innovation