Yet amidst the general gloom, we see shining examples of growth stars whose efforts are being rewarded with revenue/sales performance many times that of their peers, high value inflow, and strong market capitalization. What winning formula have they invented or stumbled upon? Is their success largely a function of brilliant strategy? Is excellence in execution the magic ingredient? Are they doing a better job than competitors at pulling the right organizational levers to deliver growth?
Starting from this thinking, we have launched an action research project to identify, decode, qualify, and quantify the characteristics of growth companies. The results will be published later in the year. This paper sets out preliminary thinking, based on early research and our three decades of experience.
Project leader: Laurent Thomas, Partner
Marketing manager: Jérémie Dufoix
