#OWHIC Attendees Meet Tomorrow’s Digitally-Obsessed Consumer, Dawn


She’s always shopping, but she’s never in line. Dawn will soon become the consumer industry’s new reality.

Oliver Wyman Health

1 min read

At this year’s Oliver Wyman Health Innovation Summit in Dallas, attendees met many different people along the way. One of these people was Dawn, a fictional Millennial consumer and smartphone-obsessed online shopper from the future, created via a global behavioral customer study and from sister-company and creative consultancy Lippincott. Attendees of this virtual reality exhibit – Meet Dawn: The Customer of the Future – learned more about this ordinary 25-year old woman living in tomorrow’s virtually connected, highly personalized online future – one that will soon become today’s reality, says Lippincott. Attendees walked through a curated exhibit to learn about Dawn and our own feelings about the future healthcare consumer. (The next Oliver Wyman Health Innovation Summit will be November 5-7, 2018 in Dallas, Texas.)

  • Oliver Wyman Health