Infographic: Amazon's Likely Three Step Strategy to Enter Healthcare


Amazon's entry in healthcare is arguably the beginning of a new era. Here are a few predictions on what the future may hold.

Helen Leis and Shyam Vichare

5 min read

Editor's Note: We thought this piece was important to revisit; since publication of this piece, both the Amazon-Berkshire Hathaway-JPMorgan trifecta and Amazon's recent acquisition of PillPack were announced.

Amazon’s entry into healthcare is inevitable. (In fact, Amazon is already in healthcare. As are Google, and Apple, but that’s an article for another day). The recent rumors don’t shed much light on the timing and trajectory, and industry experts are hotly debating the extent to which Amazon could play in the space, but 1) Amazon’s partnership with Merck to develop digital voice-enabled solutions for people living with chronic diseases, 2) the 1492 initiative leaked this summer indicating Amazon has healthcare tech in its sights, and 3) Amazon’s recent entry into OTC and acquisition of medical device licenses are just a few signals of where Amazon might first make major impact. In the infographic below, we highlight Amazon's potential three steps to enter the industry.

  • Helen Leis and
  • Shyam Vichare