Of all the events that could be used to define 2022, inflation is at the top of the list. Across all sector we have seen Prices increase, from fertiliser to fuel and, of course, food. With the price of food reaching record highs in December, and the UK having its first “£12bn Christmas”, the retail landscape is set to change.
As we begin the new year, the weekly shop, which plays an ever-integral role in everyday budgeting, will come under greater scrutiny than before. In the face of this inflationary environment, there is no doubt consumer behaviours have and will continue to change.
Retailers that prove to customers they’re willing to help will be the ones who can maintain or increase their market share, even in difficult times.