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    close Assortment Promotions Pricing

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    PRICING

    How much to charge
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    A NEW GENERATION OF PRICING TOOL FOCUSED ON BRINGING YOUR VALUE STRATEGY TO LIFE
    A NEW GENERATION OF PRICING TOOL FOCUSED ON BRINGING YOUR VALUE STRATEGY TO LIFE
    Apply your value strategy product-by-product every single pricing run
    Build an updated recommendation for all prices based on each update of competitive intelligence and costs
    Focus users’ time and thinking on the toughest choices where price constraints are hardest to satisfy
    Account for promotions plans in setting prices
    Roll up the net impact of all those decisions for overall understanding and approval
    Dependable execution of this highly critical function
    HOW?
    Marshall the relevant competitive intelligence, cost information, product relationships
    Penalty calculations allow multiple considerations to be traded off for each product
    Strategies expressed as rules and penalties that cascade to every part of the assortment
    Attention engine highlighting categories and products
    OUR GOALS

    Steer towards your
    own strategic goals.

    Being a value-leader means knowing where you would price given the opportunity. Create space for the rest of your value delivery (promotions, offers, etc.).

    Optimize volume between your products.

    A consistent approach to maximizing returns drives volume to the products you want to sell most.

    React to competitor moves without overreacting.

    Follow where it suits you, hang back where it doesn’t, avoid price spirals.

    Manage perception within your range and vs. competition.

    Ensure that comparisons between products and vs. your competitors make sense to customers.

    Tame the complexity of thousands of decisions.

    Consistent approach to maximize returns, drive volume to the products you want to sell most.

    PROBLEMS WE SOLVE

    We focus on the key answers that merchants need

    Where to invest in price to provide the customer with the “biggest bang for the buck”
    How to respond to the cost prices you (and your competitors) pay for what you sell
    When and how to react to the prices that competitors set and the changes they make
    How to differentiate categories and between products in the same category
    How to create and maintain a compelling architecture for customers and provide the right signals
    How to coordinate with other value levers such as promotions, vouchers, and discounts
    How to vary prices between channels, formats, and stores
    WHAT WE DELIVER

    Better Pricing

    With proven value when supported by us: saved 30% of the cost of price investment to get the same perception benefit