Being a value-leader means knowing where you would price given the opportunity. Create space for the rest of your value delivery (promotions, offers, etc.).
A consistent approach to maximizing returns drives volume to the products you want to sell most.
Follow where it suits you, hang back where it doesn’t, avoid price spirals.
Ensure that comparisons between products and vs. your competitors make sense to customers.
Consistent approach to maximize returns, drive volume to the products you want to sell most.
We focus on the key answers that merchants need