Scott Laurence
Partner
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Scott is a partner in our Transportation and Advanced Industrials practice in Dallas.

He brings more than three decades of hands-on airline experience, helping clients rethink commercial and operational strategies in one of the world’s most complex and dynamic industries. His work spans network and operations planning, revenue optimization, and the intricate partnerships that connect airlines, banks, and payment providers.

Over his career at leading carriers including American, JetBlue, United, and US Airways, Scott has led teams through recessions, bankruptcies, fuel price shocks, and multiple “once in a lifetime” disruptions. These experiences shaped his belief in servant leadership and the importance of building resilient, empowered teams.

Double Quotes
Aviation is a huge, moving 3D puzzle that constantly creates new challenges and opportunities. I love using data and unconventional thinking to turn that complexity into winning outcomes for our clients

Scott is known for blending deep analytics with creative thinking, often using data in unconventional ways to unlock growth, improve performance, and create value for both travel companies and their partners. His clients frequently seek him out for empathetic problem-solving and mentoring. He helps them move from commodity offerings, whether an airline seat or a credit card, to differentiated experiences and lifestyle propositions.

Outside of work, Scott often travels with his wife and their three children to a favorite family escape: St. Simons Island, a small beach town on the Georgia coast.