Forward-thinking firms should look to take advantage of the new regulation to offer consumers better services and experiences, without jeopardizing data safety and privacy.
For those who choose to not look ahead and content themselves with simply complying with GDPR, the risks of being left behind are very real. It is likely they will be sidelined by bold contenders – incumbents and new entrants alike - which are willing enough to embrace change and are ready to build exactly the type business they want.
Our point-of-view outlines some of the key considerations for incumbents, now the playing field is levelled. The GDPR door is opening, and for the bold, the rewards are there for the taking.