The findings of this report – which were also presented at the Poland and CEE Retail Summit 2017 in Warsaw – are based on a consumer research of the Polish market: We asked 4,000 Polish customers detailed questions about their perception of the strengths and weaknesses of the Polish grocery players. The report gives an overview of the results. Underneath, there is a very detailed view on how customers assess retailers relative to their peers on more than 30 different dimensions.
In retail, businesses that fail to generate a strong customer perception find themselves unable to differentiate themselves from their competitors – a dangerous, unsustainable position.
The most statistically important criteria for Polish customers (nationwide)
Note: The criteria listed above represents only a fraction of the most important criteria for a store.
Source: Oliver Wyman Customer Perception Map Poland 2017