Reputation risk has become a key concern for businesses in the wake of the Great Recession and with the rise of social media. A damaging headline, lawsuit or unfortunate customer experience can severely impact financial performance and brand value. However, the vast majority of firms do not have a well-thought-out strategic approach to manage reputation risk.
Many times firms approach reputation risk as a crisis management issue, hastily reacting and focusing on damage control in the aftermath of an event. Our white paper, The Hidden Cost of Reputation Risk, offers firms a new methodology to identify and quantify potential risks before they materialize. Leveraging risk and public market data, we present a four step quantification framework to mitigate financial exposure and proactively manage reputational risks.
Our 4 step approach
Mitigate financial exposure and proactively manage reputational risks
It takes many good deeds to build a good reputation, and only one bad one to lose it.Benjamin Franklin