A sweeping new approach to marketing is rolling through the electromobility market. As industries grow together and new competitors appear on the scene, an array of disparate sales scenarios, all involving diverse packages of solutions, is arising for automakers. Companies that decide to go it alone will stand no chance.
Alliances concluded with the widest variety of partners are essential – from established energy suppliers to start-ups involved in mobility management and the charging process. The emobility wave is indeed moving slowly. Nonetheless, OEMs must come up with a clear marketing concept today to prepare for its arrival. The top priority of this work is to lock the interface to the customer into place, according to Oliver Wyman’s study, “EMobility: Partnerships in Sales and Marketing”.
