The Telegraph: Why The New Mattress Disruptors Are Vying For A Competitive Consumer Pool

In a story on the rise of the new mattress disruptors, Duncan Brewer, retail partner, discusses how start-up companies are competing in a competitive space among a small pool of consumers. While the mattress market represented a "clear opportunity" for start-ups, given the high margins on the products, the challenge for these businesses is that "there's nothing unique about them: mattresses are much alike,” Duncan said.

He added: "As a result, there are lots of identical businesses all competing in a fairly small market (how frequently does anyone change their mattress?). The key to success boils down to offering customers a clear reason to shop with you."

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