Our client is Aqualine, a manufacturer of small powerboats–high-speed, engine-driven boats under 25 feet in length. It designs, manufactures and sells its premium-quality boats, which are priced at $30,000 per unit, through a dealership network on the East Coast of the United States.
Aqualine has historically boasted double-digit growth, but despite a good profit margin and stable cost structure, its sales have slowed and begun to flatten at $120MM. Its CEO has hired Oliver Wyman to determine the factors behind this slowdown and identify sales growth opportunities.