Introducing GrowthIQ
Commercial teams have more customer and market data than ever, but turning it into clear priorities and action remains difficult. GrowthIQ is Oliver Wyman’s go-to-market platform designed to help organizations target, win, and grow customers more efficiently. It combines market opportunity modeling with artificial intelligence and machine-learning propensity scoring, identifying thousands of new prospects and surfacing cross-sell potential based on deep basket and firmographic analysis. Its intelligence layer then matches each opportunity to the rep best positioned to pursue it, directing sales effort where they can have the greatest impact. This connected approach enables more targeted prospecting, smarter sales decisions, and measurable profitable growth.
Flexible CRM integration tailored to your sales workflows
GrowthIQ integrates with existing CRM systems and adapts to each team’s workflows. Managers can pre-approve prospects or send opportunities directly to sales reps. Its scoring engine can also reassign accounts to better-suited reps, improving coverage and efficiency. Deployment options include customizable interfaces, embedded CRM widgets, and data-as-a-service.
By helping teams move beyond broad outreach, GrowthIQ supports a more focused, proactive approach to customer acquisition and expansion.
5%–10%
typical annual revenue increase
How GrowthIQ connects insight, action, and impact
Identify high-value prospects, optimize sales coverage, and improve decisions with AI-powered recommendations, automated workflows, and performance tracking.
Optimize sales coverage
Identify gaps and imbalances in sales coverage across markets, industries, and geographies to uncover potential and allocate to higher-value opportunities.
Predict high-value opportunities
AI and machine-learning propensity models combine lookalike, basket, and firmographic analysis, to surface higher-value prospects and cross-sell opportunities.
Enable smarter sales decisions
Prioritized recommendations give sales managers greater control over opportunities, allowing them to review, compare, assign, reject, or hold prospects based on business priorities.
Automate prospecting and account monitoring
Automated prospecting continuously identifies new leads and monitors existing accounts for churn-risk, reducing manual effort required and helping prioritize sales opportunities.
Measure commercial performance
End-to-end tracking connects sales recommendations to revenue performance by manager, rep, or site, providing visibility into adoption, results, and areas for improvement.
Adapt existing workflows
Flexible deployment through customizable interfaces, embedded CRM widgets, or data-as-a-service allows GrowthIQ to align with existing sales processes and business requirements.
Talk with our GrowthIQ team
See how GrowthIQ can identify higher-value opportunities, match them to the right reps, and track commercial impact.
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