Video: Healthcare's New Rules and New Roles


We predict these five emerging roles will transform consumer patterns and set the industry ablaze.

Tom Robinson

2 min read

In this video from the 2018 Health Innovation Summit, Tom Robinson, Partner in the Health & Life Sciences practice at Oliver Wyman, discusses the emergence of five new roles in healthcare. Tom predicts these five roles —  all based on innovative business designs, with compelling value propositions — may disrupt consumer behavior patterns and even spark a new industry structure.


Video Highlights

  • “How can we have all of this confusion and expense when we have all of this amazing innovation? It’s a structural problem.” (3:29)
  • “The boundaries between what’s consumer, what’s care, what’s retail, what’s health, are blurring and creating a new industry structure. There are five new roles that will make up this new industry structure.” (3:43)
  • “For insurers…it’s all about the fixed assets of administration. It’s expensive.” (4:42)
  • “The scale rules are no longer the same.” (5:17)
  • “It’s really hard for health systems to grow like they used to.” (5:20)
  • “With the gig economy growing, that’s moving covered benefit lives out of the typical commercial insurance.” (6:22)
  • "Since [2012], there have been 2,000 deals and $50 billion dollars put into the sector. Big competitive pressure." (10:16)
  • "Three-quarters of primary care doesn't need to happen in an office building. If we aren't already thinking about how to reorient around this in a major way, if you're just still doing [pilots], then we're not moving fast enough." {13:44)
  • "How are you going to win in this model? You've got to delight your customers. And you've got to be everywhere. And you've got to be super simple. These are going to be the new rules, instead of local density." (14:03)
  • "We've got new companies that we don't even have in healthcare that are to healthcare what Google is to the world's information. Curating and managing the information and providing timely, relevant insights." (23:51)