Martin leads Oliver Wyman’s Consumer Goods team in Europe, with deep expertise across textiles, beauty, consumer electronics, and home appliances.
He advises clients on format strategy, digitalization, omnichannel transformation, and identifying new sources of value. His work also spans commercial and operational improvement, helping consumer goods and retail companies respond to changing customer expectations and rapidly evolving digital channels.
Digital and social commerce are reshaping retail. China shows how quickly mobile shopping can evolve, and many of the innovations already visible on platforms such as WeChat and Alibaba will influence how consumers shop in Europe
Martin brings both consulting and industry experience to his work. Before consulting, he held roles at L’Oréal and Lufthansa. He has since advised leading retailers, department stores, and multinational chains around the world.