Lara is a senior lead user experience (UX) and user interface (UI) designer for OW Digital, based in our Doha office. Lara brings more than 15 years of professional experience in user experience and digital strategy design in multiple industries including hospitality, fintech, ticketing, educational tech, agri-food, social enterprises, publishing, telecommunications and consumer services.
Since joining Oliver Wyman, I have had the privilege of working with colleagues from diverse backgrounds and expertise. Bringing different perspectives to a project enables us to create better impact, not only for our clients, but also within the firm. The journey has been tremendously rewarding so far.
Over the years, Lara has worked with various development teams, startups, and consulting firms as a Lead UX Consultant. Her projects varied from propelling startups to building digital strategies for SMEs and larger-scale enterprises. She also mentors startups and professionals and guides them through the establishment and implementation of various UX practices.
In 2017, Lara was selected as an Emerging Leader from Lebanon and participated in Techwomen, an exchange program orchestrated by the U.S Department of State’s Bureau of Educational and Cultural Affairs. Since then, she’s been very active within the global community helping to empower women and girls in careers in STEM (science, technology, engineering, and math).
When she’s not working, or talking about UX, you’ll find her busy planning a new trip, acting, working out, or reiterating her lost piano-playing skills.
I studied Computer Science as I was quite fascinated by technology, but I was always interested in human interaction and behavior, which led me to UX. I believe our role as designers is to support people to achieve their goals, creating better societies and institutions. It’s amazing to see how much the design process and human centricity can influence people and businesses to shift their mindsets in solving problems while making them more adaptable to new changes and challenges.