Greg leads Lippincott across Europe, Africa, and the Middle East. He brings 20 years of experience across strategy and operations, helping clients challenge convention and turn bold ideas into tangible business impact.
His work spans a broad range of sectors, with particular expertise in telecommunications and financial services. Greg advises clients from early-stage research and opportunity sizing through to product innovation, business model design, and implementation.
The strongest ideas combine strategic rigor with creative thinking. The real value comes from turning those ideas into propositions, products, and business models that work for customers and create measurable impact
A consistent theme in his work is connecting strategic rigor with creative thinking. He helps leadership teams identify where growth can come from, shape distinctive propositions, and translate ideas into solutions that work in the real world for both businesses and their customers.
Greg holds an MBA from the Tuck School of Business at Dartmouth and is a regular speaker at INSEAD and London Business School.