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Felix Ruester
 // . //  Our People //  Felix Ruester

Felix is a principal in Oliver Wyman's Retail and Consumer Goods Practice, based in Amsterdam.

He specializes in advising leading consumer brands, with a particular focus on consumer electronics, domestic appliances, sanitary, kitchen, and fast-moving consumer goods (FMCG).

Felix's expertise lies in revenue growth topics, including revenue management, promotional steering, sales excellence, pricing, trade spend steering, channel strategy, market entry, and the brand-retailer interface.

Moving from offline to online, from 'push' to 'pull', from factory-focus to consumer-focus requires brands to develop entirely new capabilities. It is exceptionally rewarding to work with genuine 'love brands' on a daily basis and to support the most iconic brands on their transformative journey

He studied International Business at Maastricht University and has extensive experience working throughout Europe and in China.

In his free time, Felix enjoys exploring restaurants around the world and has a keen interest in culture, particularly performing arts.