Edmund Lim
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Edmund is a principal with Oliver Wyman Digital based in Singapore. He specializes in customer experience, value proposition design, and product management. His passion lies in challenging traditional business models by bringing together the approach of design thinking with applications of emerging technology to launch impactful ventures.

Truly transforming an organization requires the adoption of a customer-first lens across all levels of the business. Only then will an organization be driven to challenge existing norms and create innovative solutions and experiences which their customers enjoy

Over the span of his career, Edmund has led multiple engagements co-innovating with corporates to conceptualize, build, and scale one-of-a-kind greenfield ventures in the market. Most notable is the launch of the world’s first blockchain-based loyalty wallet and ecosystem for a leading airline.

What excites me most is the challenge of tackling a client’s most complex problem statements, and bringing to market elegant solutions which drive business and customer value

Edmund holds a Masters in Management, Organizations and Governance from the London School of Economics and a Bachelors in Law and Business from the University of Warwick. He is also a certified agile practitioner and design thinker. In his spare time, you will find him either tending to his collection of plants or scuba diving.