David Mayer is Head of Marketing and Customer Strategy at Lippincott, Oliver Wyman’s creative consultancy. He balances IQ with EQ and recognizes that the best strategies need to be applied pragmatically within complex organizations.

With over 20 years of consulting experience, David ultimately helps companies connect their authentic truth to what matters most to customers. Leading strategists, designers, innovators, and change agents, he delivers measurably improved business results.

Originally from the UK, David has lived in Chicago for over a decade. He enjoys writing, specifically at the intersection of customer, business, and brand with articles in HBR, Forbes, and VentureBeat among others. One interesting fact about him is that he is passionate about scuba diving.