Daniel Shackleford Capel
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Daniel is a Principal in our Digital practice in London, where he arrived in 2016 after prior stints at Oliver Wyman’s New York and Madrid offices. 

Working for Oliver Wyman in three different offices and for clients across more than twenty countries has taught me that you can get to the right answer in many different ways. While the answer itself is important, it is how you get to it “with the client” rather than “for the client” that will define whether sustainable change will happen at an organization.

Daniel focuses mainly on the financial services space, helping clients of all sizes design, improve, launch, and accelerate their data, analytics, and technology transformation programs. He enjoys being able to go from high-level strategic topics to the “nitty-gritty” details of systems and data architecture, while also helping build sophisticated models along the way.

Building a data-driven company is as much about putting the latest technology and tools at the fingertips of your employees, as it is bringing them along the learning curve and creating a culture that promotes and rewards that all decisions are made based on high-quality data.

In his free time, Daniel loves travelling and has taken advantage of the firm’s flexible working policies to go on multi-month road trips across the United States, New Zealand, and Australia. He is also an avid sports fan and is passionate about Spanish football and American basketball.