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Cory Cruser
 // . //  Our People //  Cory Cruser

Cory is a partner at Oliver Wyman as well as a leader of customer-led transformation across Europe.

He has designed and shaped some of the world’s most iconic brands and experiences. He advocates for customers, helping businesses focus on solving the problems that make people’s lives better.

Cory's expertise spans various areas including brand strategy, innovation, design, customer experience, marketing, and activation. He takes a highly dedicated and determined approach to tackling client challenges, particularly those that are difficult or seemingly impossible to overcome. His work covers a multitude of industries including payments, aerospace, and sport.

I pride myself in the principles of mindfulness and meditation, and I love theater and dance. I try to bring this energy and passion to my client work, finding new ways to help businesses outpace their competition by inventing new ways to solve people’s problems

For the past 15 years, Cory has been focusing on data insights and digital execution. This unique blend of expertise has empowered him to craft groundbreaking experiences that seamlessly merge the digital and physical worlds. His work frequently pushes the envelope and ventures into unexplored territory.

Outside of work, Cory is a passionate social justice advocate. He is a practitioner and patron of the arts, and a degrowth capitalist residing on a cliff overlooking the North Sea just outside of Edinburgh. He enjoys mountain climbing, stand-up paddleboarding in cold water, and prefers rain over sunshine. He is currently pursuing his third master’s degree in philosophy, science, and religion, and is unapologetically a “Swiftie” (a fan of Taylor Swift).