Bruce is a partner and Chief Medical Officer in Oliver Wyman’s Health and Life Sciences practice. He advises healthcare leaders on redesigning care delivery to improve quality, reduce costs, and create greater value for patients and health systems.
Before joining Oliver Wyman, Bruce held senior leadership roles at Geisinger, including executive vice president and system Chief Medical Officer. During his tenure, he helped lead significant changes across clinical operations, physician performance, technology, and organizational design. His work included expanding the Geisinger Clinic, advancing its electronic health record capabilities, introducing physician compensation linked to performance and outcomes, and reorganizing the system around multidisciplinary service lines.
Better healthcare is not about choosing between quality and cost. The opportunity is to redesign how care is delivered so patients achieve better outcomes while the system uses its resources more effectively
Bruce also served as managing partner of xG Health Solutions, helping extend Geisinger’s innovations in healthcare delivery and payment to other organizations.
Earlier in his career, he was professor of Medicine and associate dean for Clinical Affairs at Penn State’s Milton S. Hershey College of Medicine, as well as executive director of Penn State’s University Hospitals and Chief Operating Officer of Milton S. Hershey Medical Center.
He has also served on numerous boards and advisory groups focused on healthcare quality, safety, technology, and medical education.