Bobby is a partner in Oliver Wyman’s Consumer, Telco and Technology practice. He advises retailers on navigating disruption, strengthening customer propositions, and building the capabilities needed for sustainable growth.
With more than a decade of consulting experience, Bobby also brings a hands-on operator perspective from serving as interim vice president of pricing and promotions at a $5 billion specialty retailer. His expertise spans customer engagement, e-commerce, business model design, commercial programs, and the application of machine learning and advanced analytics.
Retail is changing at extraordinary speed. The opportunity is not simply to keep pace, but to use customer insight, analytics, and technology to make better decisions and build businesses that are ready for what comes next
Bobby works with senior leaders to improve how retailers create and deliver value, from strengthening mass and personalized customer propositions to using analytics and insights to make better day-to-day commercial decisions. His approach combines strategic thinking with practical execution, helping clients address immediate performance priorities while preparing for the continued evolution of retail.
Outside of work, Bobby supports several charitable organizations in Dallas, applying his strategic experience to his nonprofit involvement.
He holds a Bachelor of Arts in classics from Yale University.