August Joas
Partner
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August is an automotive expert with Oliver Wyman, based in Munich.

He advises automotive manufacturers on growth strategy, performance improvement, and organizational development, helping clients translate strategic priorities into measurable business results.

August specializes in the commercial side of the automotive industry, with expertise spanning sales and downstream strategy, retail and distribution, customer experience, and customer service. He has developed and implemented major transformation programs for automotive manufacturers, with a focus on improving performance and delivering sustainable earnings growth.

Double Quotes
A strong strategy only creates value when it reaches the market. The real challenge is turning customer insight into commercial actions that improve performance and deliver lasting growth

His work combines a deep understanding of automotive markets with a practical approach to implementation, helping manufacturers strengthen their commercial models and respond to evolving customer expectations.

August holds a diploma in business administration (Dipl.-Kfm.) and a PhD focused on marketing strategies from the University of Augsburg.