Amit Paul
 // . //  Our People //  Amit Paul

Amit is a principal at our Pricing, Sales, and Marketing Practice, based in London. He specializes in commercial and pricing topics in the insurance, payments, and broader financial services sectors.

With more than 15 years of experience, Amit offers a unique combination of consulting expertise and practical execution experience from the industry across the UK, Europe, and North America. His areas of expertise include commercial and growth strategies supported by value proposition and go-to-market, pricing sophistication, sales excellence, and customer value management.

Amit specializes in pricing strategy and optimization. He has developed individual and segmented pricing strategies and techniques, supported by advanced behavior and risk models. Amit also has a strong background in customer value management, using data-led segmentation to identify customer value pools, define differentiated treatments, and improve customer satisfaction, volume, and profit margins. Having held various commercial leadership roles in the industry, Amit also brings a wealth of experience in leading commercial transformation in regulated industries, defending against external threats, and supporting businesses toward a profitable growth trajectory in highly competitive markets.

The most rewarding part of my job is partnering with clients to solve their toughest commercial challenges. Often, the solutions lie within the organization itself. My role is to serve as a mirror, spotlight, and safety net, assisting the client in refining and shaping their perspectives

Amit’s recent accomplishments include developing the pricing strategy for a global payment network, designed to safeguard against competitive and regulatory threats. He is also actively involved in pre-deal commercial due diligence and assits clients in delivering post-deal value-creation programs based on commercial transformation and growth initiatives. He has also worked with a global payments provider to develop a pricing strategy and implement custom tools to bolster margin and revenue growth.

He holds an MBA from London Business School and an MS in Industrial Engineering from the University of Iowa.

In his free time, Amit enjoys long-distance cycling, playing the drums, and traveling with his family.