Coen is the managing partner of Oliver Wyman’s Netherlands office and leads the Retail and Distribution practice across Europe. He works with retailers, consumer businesses, and private capital investors on their most consequential strategic and commercial decisions, from growth and portfolio choices to improving commercial performance and building new capabilities.
Across more than two decades in consulting, Coen has developed deep expertise in retail strategy, commercial optimization, transformation, and value creation. His work spans areas including format and growth strategy, pricing and promotions, omnichannel development, sourcing, and data-driven decision making.
Coen also advises private capital clients before and after transactions, helping them assess businesses, shape value creation plans, and translate strategic priorities into practical action. He particularly enjoys working alongside clients to turn complex questions into clear choices that organizations can act on.
Looking back, probably the most rewarding aspect of my consulting career has been the many strong and lasting relationships I have built over time
Coen did not originally plan on a career in consulting. Trained as an industrial design engineer, he brings a combination of analytical thinking, creativity, and practical problem-solving to his work.
Before joining Oliver Wyman, he was a partner at Strategy& and worked at Philips. He holds an MSc in industrial design engineering from Delft University of Technology and an MBA from INSEAD.
Outside of work, Coen loves spending time with his family and friends. He enjoys cooking and sports, incl. running, tennis, golf, hiking and skiing.