// . //  INFocus //  How Geospatial Insight Can Improve Business Performance

Explore how geospatial intelligence (location-based data), from mobile hotspots to customer proximity, helps businesses understand the importance of location.

 

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Geospatial insight changes the way we solve problems because location matters for business.

What type of questions can we solve?

Think about a retailer wanting to optimize their network. Geospatial data can help to understand how far consumers have to drive to each store or the number of competing stores located nearby.

Or consider a mobile cell tower company wanting to know which locations will see growing demand for bandwidth. Geospatial data can help to understand where there are overlapping towers or higher mobile usage rates. 

And the amount of data available to us is growing exponentially. Whether it’s data from our mobile phones, the cars we drive, or satellites flying overhead, we have access to an expanding world of geospatial insight.

That makes it important to unlock the value of your existing data. To understand how location impacts your business performance. And then to make it easy to monitor or track changes in the locational situation.

At Oliver Wyman, we can help drive this change. And as part of Marsh McLennan, we are one of the world’s leaders in geospatial intelligence. 

Hello,my name is Ben Simpfendorfer, and I’m a Partner at Oliver Wyman in Hong Kong.  

Together, let’s accelerate breakthroughs.​