The Dawn of Digital Sales

Apps and analytics are transforming how manufacturers sell.

Sales organizations were largely immune to earlier manufacturing upheavals, such as “lean” and “re‑engineering,” given that their work centers on personal relationships with customers. However, digitization will also transform selling, and changes seen up to now – such as apps that provide product and contact information more conveniently – are only the tip of the iceberg.


New Ways to Reach Clients

Use of sales-related digital tools by Germany's 30 biggest manufacturers

Source: Oliver Wyman analysis

The Dawn of Digital Sales