Wen Chen

Principal - Retail and Consumer Goods
Wen Chen is a Principal based in Oliver Wyman’s Shanghai office. Wen works with major consumer goods and retail companies across Asia. He has extensive knowledge in corporate strategy, market entry, operations & performance, route-to-market design, consumer insights, and commercial due diligence.
The most exciting thing I like about consulting is that we always face new challenges and try to find new solutions. During this process, we grow and evolve together with our clients.

Wen holds an MBA degree from Yale University and a bachelor of engineering from Tsinghua University.