The Grocer: Duncan Brewer on why GDPR could spell data upheaval for retailers

June 13, 2017

Duncan Brewer, partner in our Retail & Consumer Goods Practice in Europe, is featured in this week's edition of The Grocer, an industry-leading publication in the UK.

In the opinion piece Duncan discusses why and how retailers should innovate now to harness the power of the customer data and maintain their competitive edge.

Read the full article here.  

Preparing for when GDPR places data firmly back in the hands of customers has to be done now. It becomes law on 25 May 2018. Retailers need to avoid dismissing it as something for the tech team to deal with.