The Grocer: Duncan Brewer on why GDPR could spell data upheaval for retailers
Jun 13, 2017
In the opinion piece Duncan discusses why and how retailers should innovate now to harness the power of the customer data and maintain their competitive edge.
Read the full article here.
Preparing for when GDPR places data firmly back in the hands of customers has to be done now. It becomes law on 25 May 2018. Retailers need to avoid dismissing it as something for the tech team to deal with.