The Telegraph quotes Duncan Brewer on Amazon's price cuts at Whole Foods

Aug 30, 2017

Oliver Wyman partner Duncan Brewer has been quoted in The Telegraph today discussing how well-positioned Amazon is to meet the needs of customers compared to its supermarket rivals, partly because of its scale in logistics and the might of its distribution chain.

“On the face of it it does not feel like a few Whole Food stores in the UK make a difference to the huge and successful players we have here but I think price cuts are one part of a much bigger strategy which Amazon has been pursuing for 5-10 years to move into the food space in an aggressive and frankly quite unusual fashion.

They are building a capability to serve your food needs however you want them to be served and you have to start wondering if the data they have can could mean Amazon knows what you want to eat and cook before you do.”

Read the full article here.

Read furher insights from Oliver Wyman on the Amazon & Whole Foods acquisition here.