Hassle Maps

Sep 22, 2011

Fast Company (22 September) carried a featured blog posting by Adrian Slywotzky on the topic of "hassle maps." Adrian writes: "Steve Jobs, Jeff Bezos, and Michael Bloomberg all share an ability to experience the world through the eyes and emotions of customers. They use themselves as starting points, asking 'What do I hate about this product or process?' They catalog every frustration, time-wasting complication, and source of uncertainty. Once they have created a 'hassle map,' an inventory of every difficulty associated with every step in the process of buying, using, and discarding of their products, they work ruthlessly to eliminate or minimize each one. The end result? Products that people love and competitors can't copy." Read blog