Downstream Fuels Marketing & Convenience Retailing
Oliver Wyman has assisted many companies in addressing business challenges in the areas of:
• Customer-driven retail and brand strategies
• Wholesale marketing
• Retail site/store operations and customer experience optimization
• Network planning
• Pricing (retail/rack fuel and store)
• Commercial and industrial marketing
• Lubricants marketing
Recent engagement example
Post-merger integration and network planning - Oliver Wyman helped to create a network strategic planning process and local market growth strategies across dozens of markets for the post-merger integration of two leading fuel and convenience retailers. The work included strategies to deploy alternative brands, optimize the company-owned and franchise trade channel mix, and optimize site/store configuration. The work resulted in investment plans for several billion dollars of capital with projected returns 25% above the average.
Experience
Over the past 15 years, the Oliver Wyman team has completed hundreds of engagements for many of the world’s most important oil and gas companies.
