High Tech
The high-tech industry is one of the most demanding markets of all
- Cyclical consumer markets
- Very short innovation cycles
- Capital-intensive production
- Pressure from OEM customers
- Intensive global competition
At the same time, dynamic markets continue offering opportunities for a significant improvement of the market position by means of innovations or changes to the business model. In many cases, the high-tech industry enables above-average growth and profitability.
The key to making use of these opportunities is focusing on selected target segments and the consistent orientation of the business model along the requirements of the target segment.
Oliver Wyman supports these transformation processes within the scope of a four-step procedure:
- Strategic focus: What high-tech market segments are attractive and reachable? What customer requirements can be met? How can differentiation from competitors be successfully achieved?
- R&D portfolio: What systems, products and technologies are needed in the target segment? Which of these have to be developed in-house? Which strategic development partnerships are necessary?
- Manufacturing structure: Which steps in the value chain are to be covered from the strategic and financial point of view? Is a proprietary production required at all, or are partnerships with CEM / EMS companies to be preferred?
- Business model: What organizational adjustments are necessary to reduce the decision-making process and maximize the capacity to act in the market?
Oliver Wyman has a worldwide network of high-tech experts in North America, Europe, and Asia. In addition, our teams utilize the knowledge of other Practice Groups in the consumer industries of the high-tech industry, for instance, communications, computing, automotive, and manufacturing industries.
Contacts
Dr. Lutz Jäde
Partner, Munich
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