Growth Strategy
The value-driven business models developed by Oliver Wyman are based on the analysis of value shifts within an industry. This analysis enables future profit zones to be identified that are systematically developed by means of alternative business models. Successful strategies for manufacturing companies can assume very different forms: from a strict focus on component manufacturing to downstream strategies concentrating on comprehensive solutions for the customer up to innovation strategies. The Oliver Wyman Industry Team has extensive experience in the implementation of new business models in the manufacturing industry. This comprises:
- Creating new customer value through demand innovation
- Product portfolio optimization, for instance, with intelligent product bundling or via profitable service strategies
- Securing the technological leadership and building a superior product development
- Customer management and key accounting
- Utilizing hidden assets such as customer expertise, installed base, or brand strength in order to develop new business opportunities

